Here's a convo btw Camay(she was named after the soap! lol) and my gf:
GF: You free this week to study French and blink blink your iphone?
Camay: Huh?? What's blink blink?
GF: You know, bedazzle it! Cover it in rhinestones! Blink! Blink!
Camay: Ummm you mean BLING BLING?
GF: It's called blink blink no? It's so shiny it makes you blink.
All silliness aside, you have to admit it kind of makes sense.